Breast Cancer Awareness Month

In October 2025, during Breast Cancer Awareness Month, the Cancer Screening Coordination Centre in Iceland launched a campaign to remind women of the importance of attending regular breast cancer screening. The initiative focused on promoting self-care and self-love through light-hearted, engaging messages that encouraged women to prioritize their health and attend breast cancer screening when invited.

Stickers

As part of the campaign, stickers were designed for placement on mirrors in locations frequently visited by women in the screening age of 40-74 years old, such as gyms, public swimming pools, spas, shopping centres, and restaurants. These visual reminders aimed to catch women’s attention in everyday settings, reinforcing the message that taking time for their health is an essential act of self-care.

Make Time for Yourself

In addition, a second type of sticker was created for placement on mannequins in retail stores selling women’s clothing. These stickers conveyed a similar message, encouraging women to make time for themselves and to participate in breast cancer screening.