WHO Europe, in partnership with IARC, organised a webinar exploring how limiting the availability of alcohol can reduce consumption and cancer risk. Speakers presented evidence showing that policies such as restricted sales hours, minimum pricing, and reduced retail outlets are among the most effective tools to lower harmful use. The session highlighted several national case studies, illustrating both successes and challenges in implementing such measures. Participants debated cultural and political barriers that often delay policy adoption, including opposition from the alcohol industry. The webinar was part of a series aimed at raising awareness that alcohol is a major carcinogen linked to multiple cancer types. WHO Europe urged countries to prioritise alcohol policy reforms as an essential step in cancer prevention.
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