The National Screening Center, in cooperation with the Ministry of Health of the Czech Republic, launched a nationwide communication campaign “Show Cancer Its Back” in November, which aims to increase awareness, motivation, and public participation in population-based oncology screening programmes and show that prevention is a normal part of health care. The campaign is based on a strong visual identity, video spots, communication on social networks, and cooperation with doctors and other partners. The campaign will last until April 2026.

More information: https://www.bezrakoviny.cz/